Ed O’Keefe asked me to come speak at his event in Nashville this year. I’ve received his permission to share the video.
In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. At times, companies can simply target people who have been underserved. Especially when we think about one of the big… [Read More]
(Note: This is one of a series of posts to come around the various ways that marketers are crafting incredible customer experiences. In so doing, they are dramatically improving their customer retention and acquisition efforts, and concurrently building their brand.) One of the most powerful ways to build customer experience is by tapping into raw… [Read More]