You’ll have to operate differently to achieve the
next stage of your company’s growth
If you have an 8-figure business looking to grow 3x-5x (and beyond) , you need someone
who has repeated, proven success in helping others to do so.
Does any of this sound familiar?
1
Your company has experienced meaningful growth over the past 18
months, but is feeling the strain (people, process, systems) of that growth.
2
You don’t have confidence that your team has been making decisions based on accurate metrics.
3
You realize that customers have been complaining about the same
problems for the past 12 months, but you and your team haven’t had the time, bandwidth, resources, or cash to make meaningful improvements.
4
You feel that it’s now time to bring on some help from someone who has achieved the scale you have always believed you were capable of.
Babak consistently provides actionable insights into how we can accelerate our growth.
Whether helping us think through how to expand our team, making introductions to vendors we didn’t have access to, or “simply” adding perspectives towards opportunities and business strategies that we hadn’t prioritized, Babak has shown that his years of experience have impacted Noom and our growth in a meaningful way.
Noom
Would the following feel like a huge win
(and weight off your shoulders)
if we were to work together?
1
Your business has grown in a meaningful way, measured both by your P&L as well as the strength of your brand.
2
You and your team understand your business metrics in a way that allows you to make strategic and data-driven decisions towards your business goals.
3
You and your team are working towards the highest-leverage opportunities – in particular those that are repeatable and scaleable – while recognizing that you might be leaving some “one-off” opportunities to the side because you are pursuing bigger opportunities.
4
You are crafting incredible customer experiences that improve your customer acquisition and retention efforts, while simultaneously building your brand.
5
You have great people in the right roles – for them and the business.
From my first interactions with Babak, it was clear that he understands performance marketing in a different and better way than most others.
He brings a unique combination of an analytical approach towards marketing with an understanding of what can serve the customer (and thereby the business) best. It is a rare marketer whose opinions on business strategy I actively seek out and then who understands what it takes to execute on those strategies. Babak is one such individual.
Singh-Cassidy
StubHub
(Previously Founder/Chairman, Joyus)
After we work together, my goal is that you
can describe your business as one that:
1
Executes on its plans to continue to grow at meaningful levels each quarter,
2
Employs “A” players in your most important roles,
3
Operates with a high level of confidence in the metrics that inform your business’ key strategic and tactical decisions,
4
Focuses on the highest-leverage opportunities, and
5
Continues to separate itself with a brand that is highly-regarded by your customers and envied by your competition.
Look, many marketers talk a good game but don’t have the experience and credibility. As such, they don’t deliver. How many have you met that have managed over $500 million in media and helped to acquire over 10 million customers? Or have had numerous clients experience 3x-5x growth?
My goal is to help my clients win. At the same time, if I feel like I can’t help, I will say so. I’ve said “no” many more times than I’ve said yes. And to the extent I can suggest someone else who I think might be able to help, I’ll do so.
As a 1-person shop, I know first-hand that I’m in the brand management business. Making sure that my clients achieve success is my #1 priority. It’s also why I feel comfortable putting 100% of my client names on my website. If you know anyone at one of those companies, feel free to reach out and do your own diligence, even prior to reaching out.
If you are ready to talk with me about how and where I can help your business, click the button below, and we’ll get something setup asap.
Babak provides C-level strategic thinking. He helped us restructure our DTC team to be more specialized, thereby eliminating duplicate work and ultimately driving higher sales and conversions.
Growth,
Kettle & Fire
Babak quickly helped us identify and overcome a core challenge we were having with our business. It has changed the way we communicate with our customers, attract new customers, and ultimately grow our business.
AWAI
I can’t stress enough how relieving it was to be able to turn to another person who acted as though he owned the company.
President,
Metabolic Living
Services
Intensive
INTENSIVE
In this type of engagement, I am more deeply involved in the business on a day-to-day basis. I become an integrated part of the team, whether leading customer acquisition, building a retention program, or managing certain channels. At some point, I will likely hire my replacement, because once we have achieved a meaningful level of growth, your company will need the role to be a full-time one. In the interim, which can last anywhere from 6 to 24 months, I am heading up a significant area of growth for the business. Because of the nature of these engagements, I can only take on one or two clients at any given time.
Strategic Advisory
STRATEGIC
ADVISORY
In this role, I am a trusted advisor, strategically and tactically, to a senior marketer in the organization (Founder/CEO/CMO) as well as to the broader team. To be clear, advisor doesn’t mean generating ideas that aren’t helpful or that no one can execute. Everything I focus on is action and results-focused. Imagine having an operational Board member or CMO-type support. In fact, I have worked with organizations that already have those roles and needed the added domain expertise I provide. While the direct time commitment is less than an Intensive engagement, you will still benefit from my years of experience and extensive network.
If you have an 8-figure business looking to grow 3x-5x (and beyond), you need someone who has repeated, proven success in helping others to do so.
Testimonials
Given his robust skillset for both in the weeds & strategic thinking, Babak helped us find opportunities which led to a 15% increase in order volume.
Having Babak around is pretty much a shortcut to success. I'd recommend him to anyone who's looking to scale their online business without hesitation.
Annmarie Skin Care
Babak made me a better marketer, treated our team with the utmost respect, and set us on the path for sustainable profitable growth.
Head of Marketing,
ButcherBox
Having Babak around is pretty much a shortcut to success. I'd recommend him to anyone who's looking to scale their online business without hesitation.
Annmarie Skin Care
Given his robust skillset for both in the weeds & strategic thinking, Babak helped us find opportunities which led to a 15% increase in order volume.
Wantable
Having Babak around is pretty much a shortcut to success. I'd recommend him to anyone who's looking to scale their online business without hesitation.
Annmarie Skin Care
Babak made me a better marketer, treated our team with the utmost respect, and set us on the path for sustainable profitable growth.
Head of Marketing, ButcherBox
