Babak Azad's Blog

Helping Performance Marketers Build Brands

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Round Two Partners

How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended To

By babakazad 20 Comments

How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended To

I’ll cut to the chase first.  I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer…. [Read More]

Filed Under: Customer Acquisition, Retention, Uncategorized

Next Level Media Management for Performance Marketers

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Next Level Media Management for Performance Marketers

(This is the third in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. Here are part 1 and part 2, if you missed them.) This post is specifically titled “next level” because it assumes the first level of media management is in place. That means having the basics of Customer… [Read More]

Filed Under: Customer Acquisition, Digital Marketing

3 Pillars for Ensuring Your Company is Built for Scale

By babakazad 2 Comments

3 Pillars for Ensuring Your Company is Built for Scale

(This is the second in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. If you missed part 1, you can find it here.) Scale doesn’t happen unless something is working. It sounds obvious, but the reason I start with that point is that if you don’t have… [Read More]

Filed Under: Brand, Customer Acquisition, Management

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