This blog is my attempt to share some of the things I’ve seen and learned, both personally and professionally. My goal is that it provides value first and foremost.
By way of background, I was previously SVP of Media & Customer Acquisition at Beachbody, creators of P90X, 21 Day Fix and Shakeology. My teams managed all offline and online media, telesales activities and web testing & landing page optimization efforts. During my tenure, we ran over half a billion dollars in media and acquired over 10 million customers across the phone channel, our website, and on Amazon.
Previously, I worked in corporate development at Napster, as well as founding and launching TONE Magazine, a free publication for gyms and yoga studios in the Los Angeles area. And immediately after college, I worked in the M&A and Technology Groups at Credit Suisse. Academically, I received my MBA from Stanford University and graduated with a B.S. in Mathematics from M.I.T.
On a personal note, I rode a bicycle across the U.S. before my senior year in college (here’s the site we built back in 1994). At one point, I was a pretty hard-core competitive endurance athlete, having completed 2 Ironman triathlons, a 508-mile bicycle race, not to mention rowing crew in college. LA, Boston, New York, and San Francisco have all been my home at various times. Finally, beyond my family, my passions include entrepreneurship, leadership, education and fitness.