See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.
Hey there, I’m Babak Azad. And I never thought I would become a “marketer.” I mean, I was a math major at MIT, spent a bunch of years in investment banking in the 90s (that’s the 1990s for those of you keeping score at home…), and then I went to Stanford Business School. Finance? Sure. I even spent some time doing Leadership Development. I’ve always been an intense individual, having completed 2 Ironman triathlons, riding a bike across the country, and riding 43+ hours in a 508-mile bike race. So I guess I had some inclinations towards “grind-it-out” type of work.
But after failing at a magazine here in LA and then spending several years at Napster (the legal, public, and frankly not-sexy one), I got a lucky break from the only headhunter I knew. And somehow ended up getting an offer from Beachbody (P90X, Insanity, Shakeology). 8 years later, I had helped the company grow from $100MM to over $1 billion in revenues, in my roles in analytics and overseeing media & customer acquisition. It then became time to move on.
My goal is to help my clients win. And if winning for you means building your business and your brand, then keep reading.
Let’s face it. We have all likely worked with a consultant and not gotten what we wanted out of the engagement. It’s all about results. That’s your aim. And it’s mine. You don’t spend over $500 million in media and acquire over 10 million customers if the results don’t measure up to performance goals. But that’s exactly what my teams did at Beachbody. And now over the past few years, I’ve helped numerous clients achieve 3x-5x growth (and more).
The reason I love what I do and why clients continue to work with me is that I am able to leverage my years of experience to deliver significant impact to their businesses. I will also make sure that we are aligned on your goals and expectations, as well as what I believe it will take to achieve them.
You can read what my clients have to say throughout the site, but categorically, these are the types of client outcomes I have delivered: