Ed O’Keefe asked me to come speak at his event in Nashville this year. I’ve received his permission to share the video.
In a literal way, inclusivity is the opposite of exclusivity. And so, while being exclusive means something is for a select group, inclusivity, particularly for marketers, doesn’t necessarily have to about trying to include everyone. At times, companies can simply target people who have been underserved. Especially when we think about one of the big… [Read More]
(This is the second in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. If you missed part 1, you can find it here.) Scale doesn’t happen unless something is working. It sounds obvious, but the reason I start with that point is that if you don’t have… [Read More]