Blog

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blog

Browse my collection of blog posts to find actionable
steps that you can apply to your business today.

Crafting Incredible Customer Experiences – Presentation at Traffic Mastery Live, Nashville, Sept 2018
BrandCustomer AcquisitionCustomer ExperienceSubscription

Crafting Incredible Customer Experiences – Presentation at Traffic Mastery Live, Nashville, Sept 2018

Ed O'Keefe asked me to come speak at his event in Nashville this year. I've...

How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended To
AnalyticsCustomer AcquisitionSubscription

How Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended To

I’ll cut to the chase first.  I have no inside information, but my analysis has...

What I Learned from Managing $500MM+ in Media and Acquiring over 10MM Customers
AnalyticsCustomer Acquisition

What I Learned from Managing $500MM+ in Media and Acquiring over 10MM Customers

I’ve talked to a number of people recently who think that optimizing and scaling campaigns...

The Most Important and Powerful Model for All (Direct Response) Marketers
AnalyticsCustomer Acquisition

The Most Important and Powerful Model for All (Direct Response) Marketers

If you're running paid media of any sort (Facebook, TV, affiliates, direct mail, or otherwise),...

A Proven Framework for Optimizing a Subscription Business
AnalyticsSubscription

A Proven Framework for Optimizing a Subscription Business

This is not a “how to start a subscription business from scratch” piece.  If you...

How Lessons from TV Helped to Scale a Facebook Video Ad Campaign
AnalyticsCustomer Acquisition

How Lessons from TV Helped to Scale a Facebook Video Ad Campaign

Watch this case study where I show how the lessons learned from managing DR spots...

10 Ways to Increase Your Subscription Stick Rate
AnalyticsOperationsSubscription

10 Ways to Increase Your Subscription Stick Rate

Whether you think of yourself as a strong or a weak marketer, it’s likely you...

A Word Not Spoken Enough by Direct Response Marketers
BrandCustomer AcquisitionCustomer Experience

A Word Not Spoken Enough by Direct Response Marketers

Watch this video where I talk about a word and concept that needs to become...

Cost Optimization Isn’t Sexy Until You See What It Does To Your Bottom Line
AnalyticsOperations

Cost Optimization Isn’t Sexy Until You See What It Does To Your Bottom Line

I have previously shared the process that businesses can use to scale media and revenues. ...

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Get My Proven Process to Scale Your eCommerce Business AND Build Your Brand

See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.