A Word Not Spoken Enough by Direct Response Marketers

Watch this video where I talk about a word and concept that needs to become a much bigger part of direct response marketers’ language. And more importantly, reflected in action.


Or click below to listen to an audio-only version.

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Caith Chapman
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Reader Interactions


  1. Justin Brooke says

    So happy to see you spreading this. Branding in most direct response marketers minds equals ignorant marketers who spend wastefully. That couldn’t be farther from the truth. Branding can increase DR conversions massively when done right.

    • babakazad says

      Thanks for the note Justin.
      And yes, agreed, too often people thinking brand and DR are incongruent. But as I think we both agree, they can leveraged for dramatically better results.

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