Watch this video where I talk about a word and concept that needs to become a much bigger part of direct response marketers’ language. And more importantly, reflected in action. Or click below to listen to an audio-only version.
I wanted to share a presentation I gave last week. Most people feel that it’s an “either/or” thing when it comes to picking DR vs. brand. I’d argue that it’s an “and” thing. Bridging Direct Response with Brand from Babak Azad Let me know what you think below.
If you asked a DR marketer or a brand marketer what they think of the other, you would most likely hear about a lack of understanding of the other model, possibly even a snide or cynical view of the other. Most DR marketers are pretty proud, borderline arrogant, about how they approach marketing – and… [Read More]