If you’re running paid media of any sort (Facebook, TV, affiliates, direct mail, or otherwise), you have to understand one thing above everything else: the value of a customer. It is crucial to help you manage media. The lesser-considered discussed but equally important benefit of having a customer LTV model is that it helps to… [Read More]
Watch this video where I talk about a word and concept that needs to become a much bigger part of direct response marketers’ language. And more importantly, reflected in action. Or click below to listen to an audio-only version.
I’ve talked to a number of people recently who think that optimizing and scaling campaigns has this magical and mystical aura around it. And that there’s some secret to doing so. Well, I’ll let you in on the secret… During my time as the SVP, Media & Customer Acquisition at Beachbody, we ran over $500MM… [Read More]