Subscription boxes tout not just convenience but customization. Not simply making it easier for you, but actually designed for you.
Many of them use surveys as you enter the site and the sign-up process. It’s a great way to gather information and preferences about a customer and to help inform the personalization. Now, just how customized a box is based on the answers really varies by business, but at the least, you get the feeling that your preferences are being taken into account.
Below you can watch a video where we break down a key missed opportunity that these companies should be testing to help better convert warm leads and inactive buyers.