The hiring process doesn’t have to be miserable. In this video, I explain how I applied marketing strategies and processes (plus a couple tools) to get 565 candidates for my most recent hire. AND I managed everything by myself (while staying sane).
(Note – This is the first in a 3-part series where I share some of my “secrets” to scaling a performance marketing business.) My friend Joshua Lee just published a book titled “Balance is Bullshi*t”. It’s about people, work, and all that fun stuff. But it could very well be about marketing and building… [Read More]
I’ve talked to a number of people recently who think that optimizing and scaling campaigns has this magical and mystical aura around it. And that there’s some secret to doing so. Well, I’ll let you in on the secret… During my time as the SVP, Media & Customer Acquisition at Beachbody, we ran over $500MM… [Read More]