This is not a “how to start a subscription business from scratch” piece. If you want to know the first 3 things you should do, stop here. That’s not what you’re going to find. This piece is intended for marketers with at least $5 million of annualized revenues, and certainly those into 9 figures. There… [Read More]
The hiring process doesn’t have to be miserable. In this video, I explain how I applied marketing strategies and processes (plus a couple tools) to get 565 candidates for my most recent hire. AND I managed everything by myself (while staying sane).
I’ll cut to the chase first. I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer…. [Read More]