If you’re running paid media of any sort (Facebook, TV, affiliates, direct mail, or otherwise), you have to understand one thing above everything else: the value of a customer. It is crucial to help you manage media. The lesser-considered discussed but equally important benefit of having a customer LTV model is that it helps to… [Read More]
Watch this video where I talk about a word and concept that needs to become a much bigger part of direct response marketers’ language. And more importantly, reflected in action. Or click below to listen to an audio-only version.
Watch this case study where I show how the lessons learned from managing DR spots on TV helped us to best exploit and scale a Facebook Video Ad campaign. I break down how we scaled a Facebook Video Ad campaign from $100/day to $12k/day in 3 weeks. Based on my experience running over a half… [Read More]