13 months ago, when the startup we were trying to get going, was having trouble getting focused, a couple of us took a few days off to reflect about what we were doing, where we wanted to go, and ultimately what we wanted for ourselves. More than a month later, that business was dead, but… [Read More]
I wanted to share a presentation I gave last week. Most people feel that it’s an “either/or” thing when it comes to picking DR vs. brand. I’d argue that it’s an “and” thing. Bridging Direct Response with Brand from Babak Azad Let me know what you think below.
Imagine a scenario where all you’re doing is running Facebook ads, let’s say a video ad in particular. And you’re not running much of any other media – no search, no affiliates, not up on Amazon. Whether you think you’re killing it or just can’t seem to crack the code, here’s something you need to… [Read More]