My expertise is in working with performance marketing and direct-response companies, particularly those where a subscription model is a key component of the business. Fundamentally, the work that I do, and where I add significant value, is driven by finding the hidden profits that drive scale in a business.
The 3 pillars of my approach are grounded in the following:
- Customer LTV – Establishing and then maximizing the value of a customer is crucial not only to manage paid media, but also helps to identify the key leverage points in your business
- Brand Building – Marketers who want to build a business that is both scaleable and sustainable must keep a strong focus on their brand. While many seem them as opposing one another, putting attention towards Customer LTV alongside the Brand drives a truly powerful organization
- Operational Excellence – To truly scale, you need to build a machine that runs as effectively and efficiently as possible
How I work with Clients:
I work differently with marketers based on the size of their business:
- Revenues of $3-$20MM – Marketers in this range are part of a group coaching model that combines regular group calls as well as 1-on-1 time with me. Click here if you want to discuss how we can work together.
- Revenues of $20MM+ – Clients at this level are typically part of more in-depth engagements, and not surprisingly, limited in number. If your business is at this level, you can learn more here.
Below is a sampling of my existing and prior clients: