Fundamentally, the work that I do, and where I add significant value, is driven by finding the hidden profits that drive scale in a business.
The 3 pillars of my approach are grounded in the following:
- Customer LTV – Establishing and then maximizing the value of a customer is crucial not only to manage paid media, but also helps to identify the key leverage points in your business
- Brand Building – Marketers who want to build a business that is both scaleable and sustainable must keep a strong focus on their brand. While many seem them as opposing one another, putting attention towards Customer LTV alongside the Brand drives a truly powerful organization
- Operational Excellence – To truly scale, you need to build a machine that runs as effectively and efficiently as possible