Ed O’Keefe asked me to come speak at his event in Nashville this year. I’ve received his permission to share the video.
(Note: This is one of a series of posts to come around the various ways that marketers are crafting incredible customer experiences. In so doing, they are dramatically improving their customer retention and acquisition efforts, and concurrently building their brand.) One of the most powerful ways to build customer experience is by tapping into raw… [Read More]
Note that this write up has 2 main parts – one more descriptive of the event. The second more philosophical about what I came away with. If you want to jump to the second part look for “WHAT DID I COME AWAY WITH?” Some events are time-based, some are distance-based. So to make… [Read More]