I wanted to share a presentation I gave last week. Most people feel that it’s an “either/or” thing when it comes to picking DR vs. brand. I’d argue that it’s an “and” thing. Bridging Direct Response with Brand from Babak Azad Let me know what you think below.
If your business includes the following: 1) get customers; 2) make a profit from those customers; then this post is for you. While I’m being a bit tongue-in-cheek, I’m not kidding all that much. Because there are some fundamentals about how you manage your business model that transcend all business types. In my recent posts, I’ve made reference to… [Read More]
A friend recently asked me for a list of questions that would help marketers make their business more efficient and optimized. These questions span a variety of areas within a business; while not all may be relevant to every business, the vast majority of them do (or should). There is no right or wrong… [Read More]