Blog

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blog

Browse my collection of blog posts to find actionable
steps that you can apply to your business today.

Budget Rent-a-Car’s Missed Opportunity on Twitter
Customer Experience

Budget Rent-a-Car’s Missed Opportunity on Twitter

  I was on vacation for the past week.  And while I do a good...

5 Ways to Make More Money from Your Customers without Actually Selling Them Anything
AnalyticsSubscription

5 Ways to Make More Money from Your Customers without Actually Selling Them Anything

It’s generally agreed that it’s far easier to sell more to an existing customer than...

The 13 Things DRTV Marketers Should Know about Digital Marketing
AnalyticsCustomer Acquisition

The 13 Things DRTV Marketers Should Know about Digital Marketing

For the most part, the days of “do you factor in online sales when you...

The Top 19 (Yes, 19) Things Digital Marketers Should Know about TV
AnalyticsCustomer Acquisition

The Top 19 (Yes, 19) Things Digital Marketers Should Know about TV

  Online and TV marketers remind me a bit of rocks stars and movies stars...

Why You Need to be Selling on Amazon
AmazonCustomer Acquisition

Why You Need to be Selling on Amazon

Let me sum up as quickly as possible. If you sell a physical product and...

The most valuable free education available
Customer AcquisitionOperations

The most valuable free education available

In a world dominated by social media and video, it seems incredible to me that,...

There’s a good reason why you were not invited to that meeting
Operations

There’s a good reason why you were not invited to that meeting

There’s a line near the end of the movie Apollo 13 when one of the...

Raising Kids Makes You a Testing and Optimization Expert
AnalyticsCustomer Acquisition

Raising Kids Makes You a Testing and Optimization Expert

Okay, that sounds totally geeky. But hear me out. Anyone who has kids knows that...

Have you seen how champagne is brought out in clubs these days?
Customer Experience

Have you seen how champagne is brought out in clubs these days?

It used to be that all drinks at a club were ordered and brought out...

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