Blog

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blog

Browse my collection of blog posts to find actionable
steps that you can apply to your business today.

Bridging Direct Response with Brand
BrandCustomer AcquisitionCustomer Experience

Bridging Direct Response with Brand

I wanted to share a presentation I gave last week. Most people feel that it’s...

The Overflow Effect – How My Client Doubled their Revenues from their Facebook Ads
AnalyticsCustomer Acquisition

The Overflow Effect – How My Client Doubled their Revenues from their Facebook Ads

Imagine a scenario where all you’re doing is running Facebook ads, let’s say a video...

Don’t make these two mistakes when doing competitive research
Customer AcquisitionOperations

Don’t make these two mistakes when doing competitive research

Learning and modelling off of your competitors is something everyone should be doing. Whether you...

“Talk to My Supervisor”
Customer ExperienceOperations

“Talk to My Supervisor”

Those might be some of the most frustrating words you can hear. Usually because whatever...

How to Add Value When You Know Nothing
Operations

How to Add Value When You Know Nothing

If you’re struggling with how to add value at your company, then at every meeting...

Your Business Metrics Are Not High-School (or even College) Math
Analytics

Your Business Metrics Are Not High-School (or even College) Math

So stop behaving like they are. Quick story - when I was interviewing for investment...

I can’t believe I just listened to a 50-minute podcast about growing tomatoes
Entrepreneurship

I can’t believe I just listened to a 50-minute podcast about growing tomatoes

Not only that I listened, but I enjoyed it. Not only that I enjoyed it,...

I Truly Believed I was Going to be Fired the Following Day
EntrepreneurshipLife

I Truly Believed I was Going to be Fired the Following Day

One of the most miserable nights and then days of my life. From a performance...

What’s Your “Unfair Advantage”?
EntrepreneurshipOperations

What’s Your “Unfair Advantage”?

  A good friend who recently started a business is getting preferential treatment from her...

Get My Proven Process to Scale Your eCommerce Business AND Build Your Brand

See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.