Blog

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blog

Browse my collection of blog posts to find actionable
steps that you can apply to your business today.

Why Your Marketing Strategy Should Mirror Warren Buffet’s Investment Strategy
AnalyticsCustomer Acquisition

Why Your Marketing Strategy Should Mirror Warren Buffet’s Investment Strategy

(Note - This is the first in a 3-part series where I share some of...

How Subscription Companies are Losing Customers who Don’t Proactively Cancel
AnalyticsSubscription

How Subscription Companies are Losing Customers who Don’t Proactively Cancel

You may have decent metrics in place.  When people ask you what a customer is...

Why Big Data has Become a Big Mess for Marketers
Analytics

Why Big Data has Become a Big Mess for Marketers

The buzz phrases sound so compelling. Big data. Predictive analytics. Machine learning. If you aren't...

Low-Hanging Fruit for Subscription Box Companies
AnalyticsCustomer AcquisitionSubscription

Low-Hanging Fruit for Subscription Box Companies

Subscription boxes tout not just convenience but customization.  Not simply making it easier for you,...

Analysis of SmartyPants Vitamins’ Customer Acquisition Efforts
AnalyticsCustomer AcquisitionSubscription

Analysis of SmartyPants Vitamins’ Customer Acquisition Efforts

Without any inside info, I took a look, made some suggestions and asked some questions...

It’s No Wonder Your Analytics Team Isn’t Getting You What You Need
AnalyticsOperations

It’s No Wonder Your Analytics Team Isn’t Getting You What You Need

Depending on your perspective, you may or may not want to know how times you...

We Sat at the Restaurant an Extra Hour and No One Ever Came By
Customer ExperienceOperations

We Sat at the Restaurant an Extra Hour and No One Ever Came By

The wait staff may have been indifferent or clueless. But I’ve got to believe that...

Bridging Direct Response with Brand
BrandCustomer AcquisitionCustomer Experience

Bridging Direct Response with Brand

I wanted to share a presentation I gave last week. Most people feel that it’s...

The Overflow Effect – How My Client Doubled their Revenues from their Facebook Ads
AnalyticsCustomer Acquisition

The Overflow Effect – How My Client Doubled their Revenues from their Facebook Ads

Imagine a scenario where all you’re doing is running Facebook ads, let’s say a video...

Get My Proven Process to Scale Your eCommerce Business AND Build Your Brand

See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.