The hiring process doesn’t have to be miserable. In this video, I explain how I applied marketing strategies and processes (plus a couple tools) to get 565 candidates for my most recent hire. AND I managed everything by myself (while staying sane).
I’ll cut to the chase first. I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer…. [Read More]
(This is the third in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. Here are part 1 and part 2, if you missed them.) This post is specifically titled “next level” because it assumes the first level of media management is in place. That means having the basics of Customer… [Read More]