(This is the second in a 3-part series where I share some of my “secrets” to scaling a performance marketing business. If you missed part 1, you can find it here.) Scale doesn’t happen unless something is working. It sounds obvious, but the reason I start with that point is that if you don’t have… [Read More]
Watch this video where I talk about a word and concept that needs to become a much bigger part of direct response marketers’ language. And more importantly, reflected in action. Or click below to listen to an audio-only version.
I wanted to share a presentation I gave last week. Most people feel that it’s an “either/or” thing when it comes to picking DR vs. brand. I’d argue that it’s an “and” thing. Bridging Direct Response with Brand from Babak Azad Let me know what you think below.