I wanted to share a presentation I gave last week.
Most people feel that it’s an “either/or” thing when it comes to picking DR vs. brand. I’d argue that it’s an “and” thing.
Let me know what you think below.
Bridging Direct Response with Brand
Get My Proven Process to Scale Your eCommerce Business AND Build Your Brand
See the exact analyses that I conduct for my clients & the actions to prioritize based on those learnings. I also include a section specifically for subscription businesses and a bonus on crafting incredible customer experiences.
Featured Articles
Babak’s approach is equal parts brand-based and data-driven analytics. He brings deep practical experience to help frame each decision we make along the way.
Caith Chapman
GM, eCommerce & Consumer Products, Tastemade
Saved as a favorite, I really like your web site!